White Science - The Art of the Smile
The name says it all: Real science applied to
getting whiter teeth. White Science introduces a
series of innovations that deliver real teeth
whitening and stain removal in record time
without the dentist or the dentist price - in a
simple yet comprehensive two-part approach to
getting and keeping the smile of a lifetime.
White Science in NJ Looking Good Starts Here with White Science in South New Jersey NJ in Voorhees, NJ near Cherry Hill, Marlton, Medford, Mt. Laurel, Haddonfield, Moorestown, in South New Jersey
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PART 1 - GETTING THE SMILE OF A LIFETIME WITH SPAWHITE
Teeth bleaching has been around since Roman times. It certainly is nothing new. But there is a lot
new in what is known about how teeth bleaching works. It's not all that simple to understand, but with
WhiteScience innovations, it is easy to accomplish.
SCIENCE, THE NOT-SO-SIMPLE PART
Research has shown that there are nve elements to successful teeth whitening. The more ofthese
factors included in a bleaching treatment, the greater the results that treatment will achieve. These
fwe factors are:
Peroxide I Light I Pressure I Heat I Exposure
Peroxide This is the active ingredient in virtually all dental whitening products. It comes in many
forms, but ultimately breaks down to hydrogen peroxide. The hydrogen peroxide reacts with light and
oxygen to form hydroxyl radicals, which penetrate the tooth structure, breaking down stains into
progressively smaller particles as they go. So far, so good.
But peroxide is strong stuff, and can burn gums and cause tooth sensitivity. Typically, this is dealt
with simply by diluting the peroxide; the lower the concentration of peroxide, the fewer the side
effects, but the less effective it is at whitening teeth. The main reason for the side effects is that the
pH (degree of acidity or alkalinity) of peroxide is too far away from neutral. Some tooth bleach
manufacturers artincially lower the pH of their peroxide to make it more stable. But this increases its
side effects. There is a better way.
Light The conversion of hydrogen peroxide to hydroxyl radicals can be accelerated and sllstained
by exposure to certain wavelengihs of light, basically from about 400 to 560 nanometers. This is well
within the safe visible light spectrum, far away from dangerous ultraviolet light. By exposing the teeth
to light concentrated in this spectrum while the peroxide is on the teeth, the whitening action is
accelerated and intensined, increasing the release of hydroxyl radicals, even with neutral pH
peroxide.
Pressure Peroxide is oflittle value if it doesn't get into the structure of the tooth. Mild pressure is
required to accomplish this. Dentists apply pressure by molding a tray that is custom nt to your teeth.
The peroxide gel is placed in the tray, and forced into place. SpaWhite accomplishes this action
without the need for an expensive, custom tray.
Heat Peroxide becomes more active as it heats up, releasing more of its powerful hydroxyl radicals
than would occur at lower temperatures.
Exposure The longer . you expose your teeth to a combination of peroxide, light, heat and pressure
the whiter your teeth will get - to a point. Peroxide eventually breaks down into water. It "wears out"
rather quickly, and the more light and heat it is exposed to, the faster it wears out. So a balance
must be struck between repetition of applications and exposure time
IMPLEMENTATION, THE SIMPLE PART
Peroxide Innovative, patented foam pads are saturated with specially formulated neutral JlH
peroxide gel. And the foam pads collect the stain material as it breaks down, so you remove the
stains when you remove the pads.
Light An advanced, spectrum - controlled light specincally developed for the Spa White process is
positioned
to apply its energy just outside of a clear lens positioned between
the teeth. This unique, patented lens not only acts to gllide the light into the peroxide, it also helps
with delivering the next factor:
Pressure The pads are placed into pressure pockets in the lens, which squeezes them between the
lens and teeth, forcing the peroxide gel into the tooth structure.
Heat The combination of the foam pads, pressure, and light streaming through the lens reacts with
internal mouth temperature (that is where the doctor takes your temperature, after all) to raise the
temperature of the peroxide.
Exposure For most people, two SpaWhite sessions of 1~ to 15 minutes each is sufficient for an
initial treatment.
PART 2 - KEEPING THE SMILE OF A LIFETIME WITH WHITE-ICE
After you detail your car, you don't expect it to stay clean, do you? The day-to-day environment is full
of stuff that conspires to make your car look less than its best.
And so it is with teeth. You may have a beautiful smile after a whitening treatment, but how long will it
last? Just as there are trees that drip sap and birds that drop what birds drop on cars, there are
things like red wine, coffee, tea, tobacco, berries, beets - the list of things that will darken your
beautiful smile is almost endless.
Until now, the only way to really maintain a white smile is to continue to bleach your teeth using trays
and syringes from the dentist. There needed to he a better alternative.
That's why White-Ice was developed. It packs real whitening power in the most convenient form ever
- there's even a buiIt-in mirror so you can use your White-lce anywhere.
It fits in your pocket or purse, and is as easy to use as lip balm. Simply remove the cap, ~ive the
base a twist and rub a thin glaze of the White-lce on your teeth. It combines with the heat and
moisture in your mouth to release its potent whitening agent. Then, after it's done its job usually
about ten minutes - it disappears, leaving you with a bright smile and a minty-fresh breath.
REAL POWER. REAL SCIENCE.
The breakthrough that makes White-Ice possible is the science of microencapsulation.
WhiteScience uses a patent-pending method that encapsulates real peroxide inside tiny cells. This
keeps the peroxide in a stable and storable state until it combines with the moisture and heat of your
mouth. Then the tiny cells break down at varying rates, causing a time- release of peroxide on your
teeth. The special binder that holds the cells in stick form also holds the peroxide tight against the
teeth, using the slight pressure needed to apply the stick to your teeth.
As handsome as it is, White-lce is much more than a piece of cosmetic jewelry. It's got real peroxide
in an effective yet safe concentration. Its clever design lets you supply pressure, your body supplies
heat, and exposure comes from using White-Ice as often as daily. So you've got four out the five
elements needed for successful whitening. All that's missing is light. And, with your new smile,
there's bound to be plenty of spotlights on you.
200-B Route 73
Voorhees, NJ 08043
(856) 809-0909