

Will Anthony Permanent
Cosmetics
Will Anthony established
himself in the Permanent
Cosmetics industry in 1996.
Board Certified by the
American Academy of
Micropigmentation, Will
Anthony utilizes his extensive
permanent cosmetic
experience to provide a
unique and effective service
that is unparalleled within the
industry. Will Anthony
Permanent Cosmetics is fully
licensed, accredited, and
insured within the state of New
Jersey; all materials and
equipment used in his
procedures are 100%
prepackaged, sterile and
disposable.
Will Anthony Permanent
Cosmetic enhancements are
marked by a completely
natural, subtle approach. This
allows for progressive
alterations to be made as the
client’s style and tastes
change. Permanent make-up
can give the individual client
the youthful look one yearns
for, without the upkeep and
costs of disposable make-up.
Other advantages include
avoiding difficulties with travel,
allergies, and smudges.
For more information on
Permanent Make-up please
look at
Will's website at:
WillAnthonyCosmetics.com.
He will be starting permanent
make-up on Tuesday, March
11th from 9 am - 7 pm.
Experience Permanent Make-
up in an atmosphere of
ultimate relaxation and
pampering!
200 B Route 73 North
Voorhees, NJ 08043
Eyelash Enhancements
Eyelash enhancements are implemented through the use of fine lines, placed
directly behind the eyelash line, which imprint a darker base and create the
illusion of longer, fuller lashes. Will Anthony’s “behind the lash” technique
prevents blood vessel perforation, and leaves a soft, natural impression. While
this technique includes a spectrum of colors, the illusion is best achieved using
a black pigment.
Eyeliner
To create the illusion of a wider, more attractive eye-shape, the lash line is
carefully enhanced with permanent cosmetics; this technique is offered in
different colors, while black appears as the most prominent choice. The
permanent eyeliner can be set within the bottom or top lid line.
Eyebrows
Eyebrows, the eyes’ natural accents, are difficult to maintain over time. This
upkeep may lead to over-waxing and/or over-plucking. Permanent eyebrows,
however, are an efficient way to achieve the fullness that may become a
problem for those diagnosed with hair loss, alopecia, age-related diseases, as
well as, those undergoing chemotherapy. Eyebrows are created using small
lines that mimic real eyebrow hair; they can be colored and shaped to meet the
natural contours of the face.
Lip Liner & Lip Enhancement
A permanent lip liner accentuates, defines, fills out, and/or corrects the client’s
smile. This helps to prevent “bleeding lipstick” moments and creates the illusion
of fewer wrinkles around the mouth. Various colors and hues are used to
permanently accentuate the lips’ shapes and contours. After the initial light
coloring, darker hues can be infused, at the client’s request, to give the
impression of fuller, more voluminous lips. Lip enhancements are performed to
capture a natural look.
General Post-Procedural Expectations
The 1st Month: For the first few days after the initial procedure, the colors will
remain dark as the healing process takes place. After approximately 7-10 days,
the colors will lighten, seeming to disappear. This is the natural result of skin
regeneration and is to be expected. Within 2-3 weeks, the procedure’s effects
become noticeable.
The 2nd Month: After the colors have set, an assessment is made as to whether
or not another procedure is necessary, in order to darken the treated area. If
the touch-up is done too soon, it may cause permanent scarring. All permanent
cosmetics receive one free touch-up to meet the individual’s tastes, after the
initial month of healing. Future touch-ups are recommended every 3-4 years to
maintain maximum color as all permanent cosmetics fade after the initial
application due to cellular rejuvenation.
Specific Post Procedural Expectations
Eyeliner & Eyebrows
After the initial eyeliner procedure, the eyeliner will appear to be predominately
dark. Over the course of the first 3-6 days, the eyelids will begin to peel. As the
skin regenerates and sheds excess pigmentation, the colors will then settle into
a lighter shade. The eyeliner may or may not be as thick as the client expects
after the first treatment. Accordingly, a secondary procedure, or future touch-
ups may be necessary to suit each client’s needs.
Following the first eyebrow procedure, the eyebrows will appear to be dark. The
same peeling and regenerating process takes place, as with the eyeliner
procedure, and if any adjustments need to be made, the client can utilize a
touch-up session. For asymmetrical eyebrow correction, common amongst most
people, touch-ups are highly recommended to assure the balance of your facial
features.
Lips Procedures
After the initial lip procedure and after the regeneration period of 3-6 days, the
lips will appear light due to loss of pigment. Following some lip procedures, the
colors may seem to be uneven or vaguely defined; this is adjusted in
subsequent touch-ups. It is quite important that one does not peel the excess
skin, instead, allowing it to separate on its own to prevent scarring.
Procedures performed by Will Anthony Permanent Cosmetics are carefully
monitored to meet each individual’s needs.
10% discount off any first time procedure
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